The ASEAN-Japan Centre held the event “DISCOVER AND BE A FAN OF ASEAN” to promote the attractions of Indonesia and Singapore, targeting young travel enthusiasts. With the theme of “hopping travel” across multiple Southeast Asian countries, the event focused on the culture and wellness of both nations, proposing a new style of travel. The event was held in collaboration with “TabiMUSE,” an overseas travel media outlet for women who love to travel.
Event Overview
The venue was decorated with a green motif, reminiscent of the rich natural beauty of Southeast Asia, and attracted approximately 70 travel enthusiasts. Participants enjoyed the atmosphere of both countries while savoring iconic local dishes from Indonesia and Singapore, such as chicken rice, satay, and gado-gado.
The event featured the latest tourism information from national tourism offices, flight details from Singapore Airlines and Scoot, and the captivating layover experience at Changi International Airport. Furthermore, a talk show by travel influencers showcased photos and videos, providing valuable information for specific travel plans, such as yoga experiences in Bali and Singapore’s multiculturalism. The event concluded with a raffle for an airline ticket and hotel accommodation, generating much excitement.
Event Structure
- Latest tourism information on Indonesia & Singapore
- Airline information for Southeast Asian hopping travel, and how to enjoy transit time
- Influencer presentations on the attractive spots of both countries
- Grand prize raffle with luxurious prizes
Event Highlights
- Stimulated the travel interest of young people and increased their interest in Indonesia and Singapore.
- Provided reliable and up-to-date information from national tourism offices and airlines.
- Conveyed the specific attractions of travel, such as wellness and multiculturalism, through influencer experiences.
- Widely disseminated the event’s appeal through UGC information shared by participants active on social media (total followers: 73,000; posts: 122+).
- Further dissemination of information after the event through the participation of travel content influencers (total followers: 176,000) (8 feed posts, 41 story posts).
Voices of Participants
In a post-event survey, 95% of respondents said they wanted to visit Indonesia, and 91% said they wanted to visit Singapore. The most popular activities respondents wanted to enjoy during their trip were “wellness/spa” and “local cuisine/cafes.” Other positive comments about the destinations included:
- “I had heard the word ‘wellness’ before, but I didn’t really understand its meaning. After listening to the talk show, I want to experience wellness on my upcoming trip to Bali!!”
- “I have been to both countries before, but it is very helpful to receive accurate and up-to-date information from national tourism offices and airlines.”
- “I was glad to learn about transit options and how to enjoy layovers, not just the destinations themselves!”
- “I could feel the atmosphere and charm of the destinations through the food and table settings, which was wonderful. I was also happy to learn about niche tourist spots in addition to the common ones.”
- “The fresh information from the two speakers and their beautiful videos made me want to visit both countries!”
About the Event
DISCOVER AND BE A FAN OF ASEAN: Reasons to Travel to Indonesia and Singapore Now
- Date: March 14, 2025, 7:00 PM – 8:30 PM
- Participants: 70
- Speakers (in order of appearance):
- Ms. Naoko Fujikawa, Tourism Exchange Team, ASEAN-Japan Centre
- Ms. Naomi Takahashi, Wonderful Indonesia Office
- Ms. Akiko Yoshida, Singapore Tourism Board
- Ms. Rina Onishi, Singapore Airlines
- Mr. Norimichi Kono, Scoot
- Mr. Akira, Travel Influencer
- Ms. Konami, Creative Director
- Ms. Foo Min Shan, COMO Hotels & Resorts
Related Information: TabiMUSE article: “Reasons to Travel to Indonesia and Singapore Now: Introducing Recommended Spots”
