Reported by Radiance Tan, Teo Yi Ting Joy
Key takeaways
- Increasing awareness of seasonal events to be launched: This series aimed to raise awareness of Project Visualised’s activities throughout the festive season, including the Haji Lane Pop-Up, the giveaway, and the art competition. The goal was to boost participation and serve as a form of advertising for online participants.
- Engaging online communities to reduce plastic usage during the festive season: The series included posts on how to reduce plastic usage during the festive season, covering topics such as gift choices, wrapping options, and being mindful when arranging meet-ups. These informative posts encouraged viewers to enjoy the season while remaining conscious of plastic waste issues.
Main highlights
Include complete information on the activity, such as:
- Date: 20-25 December 2024
- Venue or location: Online
- Participants: Online followers
- No. of participants: 136
Activities implemented
3.1 Festive Draw
The first post of the Christmas Series aimed to increase engagement with online followers and drive traffic to our Instagram page. We hoped to encourage followers to be more active and interact with our uploads.
3.2 Pop-Up Day 1
The second post highlighted our Pop-Up booth from 21-23 December 2024. We aimed to draw attention to our booth and encourage youths and followers to visit and participate in the activities.
3.3 Pop-Up Day 2 and Mindful Packaging Choices
The third post featured our team at the Haji Lane Pop-Up booth and encouraged followers to be mindful of their packaging choices to reduce plastic waste during the festive season.
3.4 Pop-Up Day 3 and Eco-Friendly Gift Choices:
The next post showcased our Pop-Up on its final day and encouraged followers to choose environmentally friendly gifts.
3.5 Project Visualised X SG Beach Warriors Beach Clean-Up
This post promoted the upcoming beach clean-up, aiming to excite participants and raise awareness of beach clean-ups that youths can join with family and friends.
3.6 Project Visualised Art Competition
The final post highlighted the Project Visualised Art Competition, encouraging youths to become active advocates for marine plastic pollution and concluding the season.
Fig.1 Christmas post series as shown on our Instagram page
Evaluation
The posts were better received by followers compared to our previous posts. We believe this success was due to the close timing of the events and the festive theme.
