Reported by Celeste Lee
Key takeaways
- Increased awareness of eco-friendly gifting: Instagram followers gained better awareness of eco-friendly gift options through the giveaway. By giving eco-friendly items to winners, we inspired them to adopt more environmentally friendly gifting practices during Christmas.
- Changing behaviors and learning alternative solutions: Followers realized that their daily activities could help combat plastic pollution. By making small changes to their daily practices, they could become more environmentally friendly in their everyday lives.
- Influencing and promoting social activism through social media: We discovered that we could effectively influence people to become more eco-friendly within the community using social media.
Main highlights
Date: 19-31 December 2024
Venue: Online via Instagram account @see_the.seas
Participants: Instagram followers
Number of participants: 136
Activities implemented
In line with our Christmas series, we held a festive draw allowing participants to win goodie bags containing eco-friendly items such as power banks, wheat fiber cups, and lunch boxes. To participate, followers had to like our giveaway post, follow our Instagram account, repost the giveaway post on their story, and complete a form in our Instagram bio. The form included a short quiz testing viewers on their knowledge of marine plastic pollution and ways to reduce marine plastic waste in their everyday lives.
Feedback (include quotes from participants or responses from feedback form)
– Participants enjoyed the giveaway as they felt that it was in line with Christmas, which was the season of giving.
