Reported by Teo Yi Ting Joy
Key takeaways
- Educate youths about marine plastic pollution: The weekly post series featured strategies to combat marine plastic pollution individually and as a country, as well as other facts about the issue of marine plastic pollution so that youths can learn more about this issue and share about it with their family members/friends.
- Spread more awareness about marine plastic pollution: Through the weekly post series, we were able to spread more awareness about this issue to our online followers. This allowed them to recognise the pressing issue of marine plastic waste, and be more inspired to change their habits to save the oceans after reading through our posts.
Main highlight
Include complete information on the activity, such as:
- Date: 1 October to 31 December 2024
- Venue: Online
- Participants: Online followers
- No. of participants: 136
Activities implemented
(https://www.instagram.com/see_the.seas?igsh=bzZkYnR4OTdjbmJ0)
Every week, a post about marine plastic pollution will be posted on our Instagram account to educate youths/the public. The posts’ feature different themes of marine plastic pollution to broaden the public’s knowledge instead of only focusing on one specific aspect. The different themes include what Singapore does to reduce marine plastic pollution, what we can do as youths to save the environment and many more. The table below shows our schedule for posting the weekly video series as well as the interview video series, and what we aim to achieve by posting that particular video/post.
Schedule:
| October Week 1 | Initiation of weekly Instagram Posts (The Issue in our seas) | Start of ‘Marine Plastic Waste: How much do you know?’ Interview Series To focus on how much participants know about the problems our seas face |
| October Week 2 | Weekly post: Marine Plastic Waste in Singapore | |
| October Week 3 | Weekly Post: What can we do? Part I | Marine Plastic Waste: How much do you know?’ Interview Series To focus on whether participants know what to do to help save our seas and reduce marine plastic waste pollution |
| October Week 4 | Weekly Post: What can we do? Part II | |
| November Week 1 | Weekly Post: Impacts of Marine Plastic Pollution | Marine Plastic Waste: How much do you know?’ Interview Series To focus on whether participants know about the impacts of marine plastic waste |
| November Week 2 | Weekly Post: Impacts of Marine Plastic Pollution | |
| November Week 3 | Weekly Post: Impacts of Marine Plastic Pollution | Marine Plastic Waste: How much do you know?’ Interview Series To focus on whether participants know about the impacts of marine plastic waste |
| November Week 4 | Weekly Post: Governmental Approaches | |
| December Week 1 | Weekly Post: Beach Clean-ups — A Summary | Marine Plastic Waste: How much do you know?’ Interview Series To focus on whether participants know about how beach cleanups are conducted in Singapore, average waste collected, how many NGOs are there etc |
| December Week 2 | Weekly Post: Campaigning for a cleaner Singapore | |
| December Week 3 | – | Marine Plastic Waste: How much do you know?’ Interview Series To focus on whether participants know about how we can change our lifestyles to better save the seas |
| December Week 4 | Christmas Post Series |
Evaluation
The posts were quite well-received by our followers, but we feel that more could be done to increase the engagement for the posts. For example, for future posts, we could create polls in the comments for viewers to vote and participate actively. The posts could also follow a particular character/mascot that we created personally, which may make it more fun and interesting for viewers as it would feel as though they are following a storyline while learning more about marine plastic pollution.
