The ASEAN-Japan Center organized the “Online Workshop on Branding and Merchandising for Traditional Craft and Textile Industry” for 10 ASEAN Member States. The online workshop was attended by more than 175 participants from ASEAN countries. Ms. Riri Rengganis led the workshop using the workbook ”Branding and Merchandising for Traditional Craft and Textile Industry” (Author: Ms. Riri Rengganis; Publisher: ASEAN-Japan Centre). On Day 3, selected participants presented their case study and were commented by Ms. Riri Rengganis. In addition, Mr. Yoshio Yokobori shared his knowledge and skills on effectively entering the Japanese market.
All respondents evaluated this workshop as excellent or good.
| Date | Day 1. Tuesday 9 August 2022, 14:30-18:35 (JST) Day 2. Wednesday 10 August 2022, 14:30-18:35 (JST) Day 3. Monday 15 August 2022, 14:30-19:00 (JST) |
| Organizer | ASEAN-Japan Center |
| Venue | Online |
| Program | Lecture : Ms. Riri Rengganis (Indonesia) Day 1. Lecture 1: Introduction to Branding Lecture 2: Branding Step By Step : Vision Lecture 3: Branding Step By Step : Mission Lecture 4: Branding Step By Step : Visualization Day 2. Lecture 5: Merchandising : Definition & Why is it important? Lecture 6: Merchandising (continued) Lecture 7: Implementing Branding & Merchandising of Traditional Craft Products into Today’s Offline & Digital Channels Part 1 Lecture 8: Implementing Branding & Merchandising of Traditional Craft Products into Today’s Offline & Digital Channels Part 2 Day3. Case Study Presentation Tutorials (Writing and Oral feedback) for each Case Studies (4 cases) Brand Mission Statement Presentation (10 cases) Tutorials (Writing and Oral feedback) for each Brand Mission Statement Lecture: Mr. Yoshio Yokobori (Japan) “HOW TO SELL JAPANESE MARKET, The beginning to explore your business” |
