The ASEAN-Japan Centre (AJC), in collaboration with VIETRADE and regional partners, proudly announces a transformative Hybrid Workshop and Site Visit titled “Nurturing Agri-Brands: Storytelling for Global E-Markets”. This two-day capacity building event is specially designed to equip Micro, Small, and Medium Enterprises (MSMEs) of CLMV countries in ASEAN in the agricultural sector with the tools and knowledge to successfully expand into international markets through effective branding, digital marketing, and storytelling strategies. You can also connect and network with key stakeholders in the agricultural sector to exchange information and business opportunities.
How to Participate
Register now to secure your spot in this impactful workshop and site visit. Limited spots are available for in-person participation. Online access will also be provided to ensure maximum outreach.
https://forms.gle/ahzmpi39Vu1G2jDh9
Event Details
- Dates: December 10-12, 2024
- Locations: Ho Chi Minh City & Soc Trang Province, Vietnam
- Languages: English, Japanese, and Vietnamese (simultaneous interpretation provided)
- Registration Fee: Free
Day 1: Field Visit to Soc Trang Province (on-site)
Experience firsthand the branding journey of Vietnam’s globally acclaimed ST25 rice:
- Visit local producers to understand production processes and quality standards.
- Engage in discussions with farmers, cooperatives, and branding experts.
- Gain practical insights to apply storytelling techniques to your own produc
Day 2: Workshop on Branding and Storytelling (hybrid – Ho Chi Minh City)
Dive into interactive sessions led by industry experts from Vietnam, Japan, and the Philippines to learn:
- Digital Branding Fundamentals: Build a strong online presence and leverage platforms like TikTok and Shopee.
- Storytelling Techniques: Craft compelling narratives to showcase the unique qualities of your agricultural products.
- Sustainable Marketing Practices: Integrate eco-friendly processes and sustainability into your brand’s story.
Key Benefits for Participants
- Access to expert insights and case studies from regional and international branding success stories.
- Hands-on training in leveraging digital tools like ChatGPT and Canva for marketing and storytelling.
- Opportunities to network with buyers, exporters, and other MSMEs across the CLMV region.
For more information and registration details, please contact:
Email: info_cs@asean.or.jp
Don’t miss this opportunity to transform your agricultural products into globally recognized brands. Let’s work together to build a sustainable and thriving future for ASEAN MSMEs!
